QUAKER OATS ACKNOWLEDGES AUNT JEMIMA IS BASED ON RACIST STEREOTYPE, SET TO RETIRE THE BRAND

Erik Coombs June 17, 2020 0

Quaker Oaks has said that they are going to be retiring the Aunt Jemima brand and logo, citing that the brand was based on a racial stereotype.

“As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations,” Quaker Oats, which is owned by Pepsi, said in a statement

Source: Cincinnati.com

Aunt Jemima was a brand of pancake mix, syrup, and other breakfast foods. The trademark dates to 1893, although Aunt Jemima pancake mix debuted in 1889.

Featured Image: The New York Times

TAGS » 1889, Aunt Jemima, dsm_erik, Erik Coombs, Pancake, Pancake Mix, Pepsi, Quaker, Quaker Oats, Racism, Stereotype, Syrup

POSTED IN » News

About the author: Erik Coombs View all posts by Erik Coombs

Erik is a creative who's strengths fall in photography and creative writing. He is a Junior at Temple University pursuing a Media Studies and Production degree and is the proud owner of DeepStreetsMedia, a Philadelphia based production company. He has a radio show called The Philly 60 where he interviews up and coming artists. ------------------------------------------------------------ He can be reached at : [email protected] | @dsm_erik | @deepstreetsmedia

Twitter - Facebook