Destroy to Create, is what Nike Sportswear’s Destroyer Jacket theme is all about and has taken on aspects of a global movement, drawing on a slew of athletes, artists, musicians, celebrities, parties, guerrilla marketing, videos and events. This features British cycling star Mark Cavendish, Cavendish is a tough and high-strung athlete, in a sport that is known for it’s tough men. Cavendish – who is called “the fastest sprinter in the world” – is not without his demons though, among them a crash injuring several riders in the Tour of Switzerland that was ruled his fault. This dark video captures Cavendish’s hunger, and definitely represents the “Destroy” portion of the campaign. Check out the video then pic after the jump
Via Flex
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