From the heart of Los Angeles, rising indie artist GOYA is turning heads in the Latin R&B world with his latest single, “7pm,” now available on YouTube and all major streaming platforms as of July 2025. Born from a collaboration with his close friend and producer ZIP, the song breathes new life into a beat that had been tucked away for years. “ZIP pulled it from his archives, and it just clicked,” GOYA explains. The result is a soulful, contemporary track that fuses smooth rhythms with a modern flair, showcasing his unique place in the genre.
GOYA’s music carries a deeply personal touch, shaped by a lifelong bond with creativity. “Music runs in my blood,” he says, reflecting on his family’s legacy. “My dad and uncles played in a ’90s band called Los Toys before I was born, so I grew up surrounded by it.” This foundation fuels his distinctive Latin R&B sound, blending rich cultural influences with today’s sonic trends. As part of a small but vibrant Latin R&B movement, GOYA sees the genre gaining momentum. “It’s niche, but it’s growing fast,” he says, excited to contribute to its rise.
Though immensely talented, GOYA admits self-promotion hasn’t been his strength. “I’ve stayed under the radar, mostly because I’m not great at marketing myself,” he shares candidly. With “7pm” and his new band, Ur Favorite Holiday, he’s ready to change that. The track’s chilled, sunset-ready vibe is crafted for listeners in urban Los Angeles and creatives who resonate with his artistic vision. To boost its reach, GOYA is pushing fans to stream it on platforms like Spotify and Apple Music, where his soulful melodies shine.
Outside of music, GOYA’s creative ambitions are limitless. A self-proclaimed “collage artist,” he dreams of exploring songwriting, behind-the-scenes photography, and creative direction for films and publications. His motto, “DO MORE ART,” reflects his drive to inspire others to tap into their own artistic potential. With “7pm,” GOYA welcomes fans into his world, delivering a song that’s both a personal triumph and a laid-back anthem for soaking in the Los Angeles evening glow.
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