In the new Nigo’s Adidas Originals lookbook, subculture photographer Ari Marcopoulos decides to takes it back to the 90s as he showscases Adidas’ original underground hip hop urban streetwear. Using rap group Ratking, Marcopolus told Style.com, “It’s an interesting parallel with Run-DMC and the Beastie Boys,” Nigo says. “But it’s more the quality of them as a group that’s interesting to me—their style of performance. They have no choice but to be pretty real. They’re genuine underground.” The collection debuts next week. Stay tuned.
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