ONE MusicFest, the Southeast’s premier urban progressive music and arts festival, announced today it has teamed up with LL COOL J’s global lifestyle brand, Rock The Bells, to curate a star-studded lineup for their very own stage within the festival which will be dedicated to celebrating classic and timeless Hip-Hop. The ‘Sprite presents Rock The Bells stage’ will feature an eclectic mix of Hip-Hop legends and emerging artists. The lineup includes Big Boi, Too $hort, Big K.R.I.T., Curren$y, Childish Major, GRIP, Tokyo Jetz, Rexx Life Raj, Fendi P, Domani, Indiana Rome and Najii Person. ONE MusicFest takes place October 9th and 10th at Centennial Olympic Park in Downtown Atlanta, Georgia.
“At Rock The Bells our goal is to connect Hip-Hop’s rich history to the present while uplifting the the people and culture that have always been at the forefront of the movement, which is why we’re thrilled to have found a like-minded partner in ONE MusicFest to usher in this exciting new phase for our experiential division,” said James Cuthbert, President of Rock The Bells. “We are also delighted to have Sprite on board as a presenting sponsor as they bring with them a legacy of authentically supporting Hip-Hop culture for more than three decades.”
“We are super excited about working with LL COOL J’s Rock the Bells. We love what they are doing with their brand and platform. It connects well with ONE Musicfest’s hip-hop purests and enthusiasts,”
said One MusicFest CEO J. Carter. “This is a match made in hip-hop heaven. The fans and attendees will be the real winners”.
Founded in 2018 by LL COOL J, Rock The Bells is a global lifestyle brand focused on delivering content, commerce and experiences that honor the core elements of Hip-Hop through a modern lens. Driven by the past, inspired by the now and energized by the future, Rock The Bells is the bridge between the OGs that shaped Hip-Hop culture and those inspired by their groundbreaking influence.
Over the past 12 years, ONE Musicfest has solidified its reputation as the country’s premier live music festival. People gather from far and wide for a 2-day party where fans experience once in a lifetime performances from past, present, and future legends. Returning to Atlanta’s famed Centennial Park, the multi-genre lineup includes H.E.R, Lil Wayne, The Isley Brothers, Burna Boy, Young Dolph, Ari Lennox and more.
With the safety of the attendees a top priority, regulated Covid safety measures will be implemented and enforced. Full vaccination records or a negative COVID test dated no earlier than 72 hours from the festival date will be required. Mask wearing and social distancing will also be encouraged.
For tickets and more lineup information visit http://onemusicfest.com/.
ABOUT ONE MUSICFEST
ONE Musicfest, the Southeast’s premier urban progressive music and arts festival, emerged in 2010 and quickly became one of the summer’s most anticipated festivals. Based in the mecca of urban Black culture, Atlanta, GA, ONE Musicfest seeks to bridge gaps between diverse communities through music. Over 2 days and multiple stages, ONE Musicfest serves as the ultimate mashup of innovative urban alternative acts, priding itself on showcasing a wide variety of musical talents spanning age, race and genre. Hailed as one of the nation’s “Can’t Miss Festivals,” ONE Musicfest returns for its twelveth year with an unforgettable weekend of high-energy performances and unique cultural experiences. Over 44,000 music lovers attended in 2019, generating over 1.8 billion impressions and rave reviews from USA Today, Associated Press, Huffington Post and Billboard. ONE Musicfest returns Oct 9th and 10th to downtown Atlanta’s Centennial Olympic Park with over 30 top ranked performing artists, 40+ food vendors, 50+ arts and craft merchants, and dozens of interactive activities, all in a world-class festival setting.
ABOUT ROCK THE BELLS
Rock The Bells is the preeminent voice for classic and timeless Hip-Hop. Founded in 2018 by LL COOL J Rock The Bells focuses on content, commerce and experiences that honor the CULTURE and the core elements of Hip-Hop — MC’s, DJ’s, Breakers, Graffiti Artists — and more. Rock The Bells is the bridge between OG’s and those inspired by their groundbreaking influences on the culture. Visit us at www.rockthebells.com , stream LL COOL J’s Rock The Bells Radio on SiriusXM Channel 43 and follow us @RockTheBells – keep it locked.
© 2021, Seth Barmash. All rights reserved.