A new episode of NELK BOYS’ FULL SEND PODCAST just went live with guest Michael Rubin, Fanatics Founder & CEO, former Philadelphia 76ers Co-Owner and social justice advocate. In the episode, Rubin praises his longtime friend Travis Scott’s brilliant mind and discusses how Scott is the most culturally relevant person for product vision in the world.
Michael Rubin says Travis Scott is the most culturally relevant person for product vision on the planet: “The thing about Travis (Scott)… this guy’s become the number one most relevant cultural person for product vision in the world. Anything he touches is incredible. What he’s done with Nike, what he’s done with Dior, what he did with McDonald’s was incredible. I’ve never seen a guy who’s more of a product genius than Travis Scott. I never took him seriously then I went to his house and he’s telling me all these things he’s doing and he’s showing me project, after project, after project, after project and I said holy shit, this guy is a product genius. Now I realize – by the way, I’m going to sell $6.5 billion dollars in merchandise this year, I’m going to sell a few billion dollars in trading cards… Travis is a product genius. There’s nobody better in the world for connecting product vision and culture than Travis Scott.
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