North Carolina’s GRAMMY-nominated artist, Rapsody and Houston born rapper, KenTheMan have dropped their new collaborative track and music video “Love Answers All” directed by Timmy Shawley and Aaron Wink. The record is the latest release to arrive from Roc Nation’s 2023 mixtape, Humble Soles.
The track’s slow rhythmic pattern of booming 808s and snares are woven together seamlessly with an electric daze of synth-like strings that compel its listeners into a meditative trance. Rapsody cuts through the soft, dizzying beat with her booming verse.
KenTheMan arrives soon after on the scene in a vibrant, tricked out chrome orange car which pulls into Houston’s prolific Screwed Up Records & Tapes store as a homage to her southern heritage. Cut with hazy footage rolling through her old neighborhood and shots of her early come-up days, KenTheMan emblazons the track with her quick, sharp bars touting the success she paved for herself without ever compromising her values.
“Love Answers All” arrives from the Humble Soles mixtape, the first-of-its-kind project curated to commemorate 2023’s 50th Anniversary of Hip Hop.
The tape which taps legacy artist DJ Clue – who made an iconic resurgence for the project – is a pillar of Roc Nation’s overarching Mixtape initiative. The Mixtape campaign also saw a partnership with global sports company, PUMA to build a 360 ecosystem of digital content, sneaker and apparel drops, and a nationwide rotation of immersive pop-up events and cypher competitions to honor hip hop and streetwear culture. The Mixtape series enlisted the support of celebrity shoe designer Alexander John, Roc Nation’s Head of Lifestyle and Paper Planes co-founder, Emory Jones, Jim Jones, Wayne “Wayno” Clark, Lenny “Lenny S.” Santiago and more.
© 2024, Seth "Digital Crates" Barmash. All rights reserved.
