Continuing to ignite what is set to be yet another record-breaking year, Travis Scott releases the official music video for UTOPIA highlight “I KNOW ?”
The “I KNOW ?” video was co-directed by Travis Scott and celebrated director Dave Meyers, who has collaborated with the hip hop icon on previous acclaimed videos, such as “SICKO MODE” and “STOP TRYING TO BE GOD.” It co-stars Emily Ratajkowski in her first music video appearance in a decade, alongside Anok Yai and Travis himself. The fan-favorite track and UTOPIA highlight made major noise at the end of 2023 when it hit #1 on the Billboard Rhythmic Radio Airplay, where Travis Scott replaced himself at the summit when it took over from the chart’s previous number one – his own “MELTDOWN” ft. Drake. To date, “I KNOW ?” has been streamed more than 440 million times.
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