Peloton (NASDAQ:PTON), which is a globally renowned fitness platform, has partnered up with Beyoncé who is an entertainer and entrepreneur and a winner of the prestigious GRAMMY® Award. This partnership is for several years and focuses on celebrating music, which is an integral part of the Peloton class experience. This particular collaboration has been demanded by Peloton’s community, which includes 3.6 million people. The homecoming season is being commemorated with this particular launch. The season is a celebration that happens in Historically Black Colleges and Universities (HBCUs) every year with the objective of honoring tradition and legacy.
© 2020, Jonathan P-Wright. All rights reserved.
